The Jeep Icon concept car was created in 1997 to explore the styling possibilities of future Jeep Wrangler models. The Icon was designed as a unibody construction with an integrated aluminum roll cage. Chrysler designers widened the Wrangler’s track, reduced its length by 5 inches to 142 inches, reduced its overhangs by 2 inches, and increased wheel travel from 8 inches to 10 inches. They increased the size of the bumpers, tires and wheel arches for a compact, muscular look. Traditional Wrangler design elements were retained, including the general proportions, exposed hinges, bold bumpers, exposed door handles and gas cap, folding windshield, and the classic grille, which was made shorter and wider. The hinges, door handles, wheels and bumper were all branded with the Jeep logo. Inside, the seats were inspired by the design of a camper’s backpack, made of lightweight exposed aluminum tubes and waterproof olive-gray leather upholstery.
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