Cadillac flamboyance had peaked in 1959, and the 1960s brought simpler grilles, lower fins and less chrome. Cadillac received a new C-body in 1961 that continued the trend, and all Cadillac models became powered by the same 325-horsepower 390-cubic-inch V8 engine, which was redesigned for 1963 to be lighter and stronger, while producing the same power. 1963 also brought a bulkier grille and new slab-sided outer body panels and side moldings. Standard equipment included the Hydra-Matic 4-speed automatic transmission, power steering, self-adjusting power brakes, heater, backup lights, and remote-controlled left side mirror. This 1963 Cadillac hearse at the 2004 Unique Tin Car Show in Longview, Washington, appears to be from the Superior Coach Company.
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